When we talked about advertising models then PPC & CTR are come in major categorize. In the earlier article, We discussed and deal with CPC (Click Through Rate) Now further advertising model continue with PPC. PPC Stands for Pay Per Click, It is also known as another name cost per click. This model is beneficial for advertisers and publishers, They utilize it for direct traffic on website. Internet marketers use this model to several places to maximize his traffic through clicks.
Actually advertisers utilize this PPC model for publishers or website owners. Advertisers pay the particular selected amount to the publishers, When someone clicks on that advertisement/ads, Which publishers put these ads on his website front-end and user area. Publishers are eligible for that amount, when click is made. Advertisers target his audience through keywords, which is pertinent and relevance with his target market. This usage of keywords is taken implements in his advertisement or campaign.
Publishers also understand and utilize relevant ads on his sites for user-friendly purpose. For example, If we have a blog relevant to information technology then we insert only technology ads on own site neither other because other kinds of ads create disturbance for user to understand the site criteria. Both advertising companies and publishers collaborate with each other. So, it is essential to match keywords queries with your site criteria.
Spammers are also trying to do fake and invalid clicks. But in this era, Adverting companies are became smart and have automatically system to defend anti fake clicks by dishonest web owners and sharp-witted competitors. Therefore, Now PPC model is protected by advertising companies. They analyze the valid clicks and determine the way of click like, traffic source, IP addresses, ISP (Internet Service Provider) and timing etc then will give you selected part of money.
Pay Per Click Formula:
Sometimes we must need to find the PPC then, To accomplish our need , We can calculate the PPC by divided the advertisement cost with the total number of clicks on advertisement.
PPC based on further two primary models, First is flat rate and second is bid based. Advertiser must provide the maximum price of each click on his ads. There are so many other strategies for advertisers that, how much he can investment on his advertisement or campaigns and what he taking benefit from these ads like traffic and revenue etc.
We conclude that, PPC model are for direct traffic and advertiser is eligible to pay publishers for single click. Finally PPC model is now under protection with fraud and invalid clicks. For further queries regarding advertising models, You can concern with us.
