Today, new marketing platforms are emerging every day, so it is imperative for marketers to keep with the latest up-coming social networks to stay ahead of the curve. Every year, digital marketing strategies are transforming due to the changing trends. Let’s take a look at this article to know about some newest trends in digital marketing sector in 2016.
Publicize Using Snapchat:
Snapchat has made a good place in social media marketing. Today, thousands of photos, videos and drawings are sent from snapchat app. Most of the business owners and brands are already using this Snapchat app for the promotion of their products and services. This app enables you to take pictures, record videos, add text to images and send them to one of their contacts. With Snapchat, companies can craft teasers for upcoming products/services either with photos or videos that only exist for a few seconds exclusively for their user.
Let Consumers Be the Marketers of Your Brand:
Companies and brands should use their customers’ experiences as content. You can easily let your target audience to market for you and can utilize platforms such as Instagram, YouTube, and Pinterest as your marketing channels. In a campaign conducted by Microsoft in December 2014, the company helped 31 people from all across the world to accomplish their new year’s resolutions. Microsoft has given Microsoft Lumia handset to all winners to support them to finish their new year’s resolution with the various apps present in the mobile. The whole campaign was a huge success as this campaign raises the sale of Nokia Lumia handset. Marketers should utilize the exact phenomenon to increase the selling rate and ROI of their products and services.
Target a Person Based On Their Interest on Pinterest with an Animated Pin:
Pinterest is getting a lot of popularity in the marketing sector nowadays. This year, Pinterest is going to unveil its new promoted pin called an Animated Cinematic pin. With the help of this animated pin, brands will be able to target a specific person based on their interest. The most amazing part of this pin is that these pins are set in motion when a user scrolls and the motion also stops when the user stops scrolling. With this pin, the users only decide whether they want to watch a video or not. Some prominent brands such as Nestle, Unilever, and L’Oréal have already tested this new feature, and it has been proven to be a triumph.
The Goodness of Content Remarketing:
Content marketing plays a very important in a lead generation. We all have been writing blogs, white papers, blogs, eBooks and other content. But content remarketing is the latest trend in digital marketing in which you recapture the viewers who visited your website, read your content, but did not fill in a form to become a lead. It is dissimilar from retargeting as it is the procedure of tagging visitors on your site and retargeting them with content after they leave. With this retargeting approach, you can have opportunity to talk to people who are already intrigued in what you have to offer. You can show your targeted customers something new when they watch YouTube videos, read the news or check their emails. Your company’s piece of content could be the reminder that sends them back to your site and initiates a buy.
Advertise To Users via Instagram:
Instagram is an amazing tool that helps in the promotion of any brand. Recently, Instagram is offering paid advertising opportunities through selected developer partners such as Sales force Marketing Cloud, 4C, Brand Networks, Kenshoo, SocialCode, Nanigans, and Unified. This year, Instagram ads will be available to all advertisers. So companies can easily promote whatever they are selling via Instagram. You can either make carousel ad that lets you produce multi-page ads or create 30-second video ads.
Create an Omni-Channel Experience:
Omni channels is a kind of multi-channel tactic to sales that seeks to provide the customer with a smooth shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a store. It helps in targeting consumers with the right message at the right time in the right place. You can gain great insights into the lives of your customers with the help of Omni-channel experience.
These are some latest trends in the digital marketing in 2016 as conversed in the article. Companies can use these marketing strategies and trends to aggrandize the brand prominence of their company.