As we described what is merge tags in mailchimp in our earlier article. By default in MailChimp there are three merge tags, which is automatically generated while creating the new list on MailChimp. These three are *|FNAME|* for subscriber first name, *|LNAME|* for subscriber last name and *|EMAIL|* for subscriber email. But maybe on any occasion, you need some further new fields such as city name, education, position etc to store further data in your list about your subscribers because sometimes additional data helps to filter out particular subscribers and then broadcast emails to them. So, here now we will talk about how to create new merge tags in MailChimp to make your email marketing dynamic.
Create New Merge Tags in MailChimp:
Creating new merge tags is not an tricky because it can be done with in few clicks. Simply follow the below steps to create new merge tags.
Simply login to your MailChimp account by using your credentials.
Navigate your cursor to List Option from main menu.
Choose your particular list for which you want to create new merge tag. Then Go inside this list. Select Settings > (List fields and *|MERGE|* tags).
On that page, you can see the existed merge tags. Along two button at the bottom one is “Save Changes” and Second is “Add A Field” Click on second button and create new field for your subscriber form first. Such as City name, education etc.
Choose the type of field text/number etc then type the name of this field such as ‘City Name’ or other, now finally set the merge tag of this particular field. You can add anything in merge tags box but add what you can easily memorize for future usage.
Above we added *|CITYNAME|* merge tag for ‘city name’ field because it the most convenient approach to memorize this merge tag for future usage in email templates. Another one thing if you don’t add any merge tag in this box so MailChimp by default already have merge tag for this box which you can see it beside every merge tag box *|MERGE3|* etc but these are not relevant to the fields and are not be able to memorize.
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