Social media is a fantastically powerful way to build your business. There has never been a better way to engage with your customers directly. You can build a community of dedicated customers and followers, and drive traffic to your site.
We all know that social media is powerful, it can help you make more money from your business. But, we don’t all have time to put our thoughts into action. Social media is time-consuming. Meanwhile, we’ve got the core aspect of the business to run! So, we often hand over the reigns to expert social media companies. If you’re thinking of doing the same, how do you choose? In this post, we’ll show you everything you need to know.
Know What You Want to Achieve:
First of all, you need to go into these conversations with a plan and a goal. No-one knows your business better than you, so decide on a few rough objectives and plans first. That will help shape your decision on which agency to choose. Each have their own specialities and skills. Some are better for content strategy, while others are experts in extracting customer data. Decide your overall business goals, and use them to pick the right company.
Ask for Case Studies and Testimonials:
You’re looking for a social media agency with a proven record of success. Don’t trust grand claims and promises unless they have the case studies to back it up. A good agency will have a highlight reel of previous clients. They will have testimonials and in-depth case studies. If there aren’t any case studies on their website, ask for previous experience or references. You’re looking for an agency with experience in your sector or industry.
What is their Own Social Reach?
One of the easiest ways to see if a social media agency is worth their salt is by looking at their channels. What is their current social reach? How do they interact with their followers, and how do they approach their content strategy? Quite simply, do they practice what they preach? If an agency promises you 10,000 followers, but only has 200 of their own, something’s not right!
How Much do they Cost?
We know that you’re probably on a tight budget. However, a good social media agency is worth every penny. Our advice is to reject the cheapest options. You need an experienced, professional company, and that means paying the going rate. Research a variety of social media packages pricing, and get a sense of the average cost.
Is there Proposal Unique to You?
Most social media agencies will draft a plan or proposal free of charge. You’re looking for a plan that accurately takes into account the unique nature of your business. If they’ve sent a one-size-fits all proposal, you should probably walk away. Every company requires a bespoke approach with different targets, strategies, and audiences. Make sure your social media agency understands your business.
Using this advice, you should be able to hire an effective, powerful agency. Good luck!