TV playout automation is the new buzzword in the broadcasting industry. The integration of cloud with broadcasting services allows broadcasters to embrace cost-effective broadcasting without actually having to compromise on the quality. The best part is that setting up playout automation is not at all capital-intensive, and thus, you don’t need to break the bank start broadcasting your content.
Playout automation provides ease and flexibility in the distribution of media content to content owners and broadcasters. It has emerged out as a clear and more viable alternative to traditional broadcasting methods that do nothing but burden the broadcaster with massive overheads.
In addition, given below are some of the key benefits to adopt TV playout automation.
7 Key Benefits of TV Playout Automation:
1. Streamlines and Integrates the Workflow:
The automated functionality of playout systems allows content owners to streamline the workflow and ease the complications associated with broadcasting. These systems have the ability to integrate content with asset management systems, which paves the way for a smooth transition. In addition, the content is WAN optimized that allows for a greater coverage.
2. Highly Secure:
Playout automation systems are usually equipped with highly sophisticated security features that prevent channels from being vulnerable to the risk of DOS (Denial of Services). The servers are backed with firewall protection thus allowing the content to flow within a secure environment. In addition, a security network is woven around the content to minimize the likelihood of security breaches.
3. Reliable and Consistent:
Playout systems are known to be highly reliable and consistent and enable content owners to ensure uninterrupted broadcast. The resilience of these systems ensures that you never lose out on connectivity and your viewers enjoy consistent content delivery. The servers are nearly failsafe that augments the overall reliability of these systems.
4. Simplified Operation:
Playout systems are designed in a way that the user comes across minimum operational hassles. The user interface is usually laid out in a well-thought out manner and media management comes across as really easy. These systems are known to provide a high-grade of reliability, which is one of the reasons why most broadcasters are migrating to TV playout automation services.
5. Constant Monitoring:
Playout systems come with extensive equipment that facilitates 24×7 monitoring. This set keeps a diligent check on network, devices, playlist status, asset, video playout etc. Some systems also provide configurable alerts that help with supervision. In addition, most of the playout system providers offer round-the-clock customer support through a team of knowledgeable technicians, equipped to address all sorts of issues.
6. Disaster Recovery Plan:
These days, many playout automation system providers offer an extensive disaster recovery plan. This plan involves absorption of all the critical data elements on the server so that a secure content archive is formed within the servers. This allows the content owners to recover the data in cases any damage is caused to the system.
7. After-Sales Support:
After sales support is another great advantage of playout systems. The platform is customizable so that it is ready to adapt to the latest trends in the marketplace. Moreover, the user is also provided with a wide-range of customization options to administer changes in the content delivery in a swift and effective manner.
To boost your business prospects, TV playout automation systems is indeed vital. These systems are the best way to enhance the cost-effectiveness of advertising initiatives, and at the same time, improve the overall quality and efficiency of the broadcast.