The practices of business marketing have been revolutionized since the rise of social media networking. Marketing experts immediately recognized the potential of these platforms, so they started establishing the online reputation of their brands. Not all of them do that successfully. With so many great examples, it’s a wonder how some companies manage to mess things up on social media. Let’s examine 5 Successful social media use cases, which show how smart marketing can boost the customers’ appreciation of the brand.
Successful Social Media Use Cases:
Let’s find out the finest one use cases, which will definitely boost your brand recognition and their appearance.
1. Oreo Daily Twist:
Creative marketing is nothing new for Oreo. The brand has been established as a cult in the food industry. During the blackout on 2013 Super Bowl, the brand team didn’t wait long before coming up with an awesome tweet that got 10,000 retweets in one hour. This free marketing was smarter than investing a huge budget for the actual Oreo Super Bowl ad.
That’s not even the greatest social media success of this brand. The 2012 Daily Twist campaign was accepted with praise both by the consumers and marketing experts. The company launched 100 Facebook posts in 100 days to celebrate the cookie’s 100th birthday. All these posts were fun and visually appealing.
This campaign brought over 230 million media impressions for the brand. The Facebook engagement was boosted by 195%, and the fan base was increased by over a million. When you add the fact that each post was shared thousands of times, there is only one conclusion to make: that’s a great example of smart social media marketing!
2. Starbucks Tweet a Coffee:
This was one of the most successful Twitter marketing campaigns of 2013. It was really simple, so it’s a wonder how no one thought of it before. The company enabled people to buy coffee for their friends via Twitter. In order to do that, Twitter users had to sync their Starbucks account with the social media profile, and link a credit card to the account. Then, all they had to do was purchase a $5 gift card for a friend. The first 100,000 buyers got a free gift card for themselves, so they could enjoy the coffee together with their friend.
The campaign, which was launched in October, attracted more than 27,000 fans to buy gift cards and generate $180,000 for the company. Maybe Starbucks had greater ambitions, but the promotion was undeniably successful, since it required a low investment on the company’s part.
3. AirAsia Friendsy:
You would think that low-cost airlines don’t need much marketing. They offer cheap prices on flights, so that’s all what the audience needs, right? Of course not! AirAsia’s 2012 social media campaign proves that every single brand should invest time and resources in creative social media promotion. When the Malaysian company introduced its flights to Australia, it entered a highly competitive market with audience that was not aware of the brand.
Do you know what they gave away with this campaign? A private plane! The Facebook App showed a virtual plane, which the fans could fill with 300 friends. The company flew the winner’s team from Sydney to Kuala Lumpur and enabled the group to spend 3 nights in a luxurious hotel. After the free vacation, the plane flew them home.
The campaign was a great success: there were 12,500 entries, reaching over 2.2 million people on Facebook. The number of daily flights from Sydney was doubled, and the Facebook fan base grew by 30%. AirAsia also got press coverage valued over 1.6 million dollars.
4. Burger King’s Whopper Sacrifice:
How many Facebook friends would you sacrifice for a free Whopper? Burger King was onto something with this controversial social media campaign. When the company suggested people to delete 10 Facebook friends for a coupon for free burger, their application was installed almost 60,000 times in a matter of days, and over 200,000 friends were sacrificed. Facebook users went really far for a coupon; they even created groups that enabled people to add friends and then delete them for the sake of this campaign.
The Burger King’s encouraged an action that many Facebook users were already considering. Now they have an excuse for deleting friends they didn’t want in their list. Unfortunately, Facebook wasn’t happy about the sacrifices, Burger King had to bring the campaign down. Regardless of the way this ended, it was still a very successful marketing trick that proved how much Americans loved this burger.
5. Evernote’s Facebook Milestones:
Evernote, as awesome as it is, would be nothing without its impressive Facebook presence. The fans don’t find new posts every single day, but the ones they see are really useful. According to Evernote’s VP of marketing, Andrew Sinkov, the product was launched with small ambitions and the team didn’t know exactly how it would develop.
The Facebook campaign is not based on advertising or data mining. The promotion of the product is achieved by helping the users find the solutions they need. When a new feature is introduced, the social media campaign managers don’t just announce it via Facebook posts; they add a new milestone in the list. Each entry is linked to a post that provides more information about the particular feature.
The goal of this approach is to increase people’s awareness of the value this product has brought to their lives. This is a great way of using Facebook’s potential.
