14 Quick Ways to Build Trust on Your Landing Page:
Getting customers to click your page is not difficult compared to earning their trust and retaining them. Your visitors don’t have the time nor the patience to scientifically analyze your website in order to determine the trust level. The much they can offer you is 10-20 seconds of their time. Before you finishing saying “welcome to my site” the fickle web visitor has already judged you and left with a bang. The sad thing is that you might never get another window of opportunity to convince that visitor to revisit, let alone stay on your site longer. This dilemma has led many people to ask what they need to do to build trust on their landing pages. Here are 14 quick ways to build trust on your landing pages.
1. Offer Your Target Audience a Solution to Their Problems:
Your target audience is only interested in what solutions you can offer to address their problems. Your landing page should clearly highlight the solutions/services you are offering to your visitors and what makes you better from the competition. Focus on your target audience more as compared to focusing on your own company
2. Add Numbers and Facts:
Remember, you only have between 10-20 seconds to create a good first impression. People love facts and numbers and feel comfortable being among the crowd. When a potential customer sees that you have already served more than 10,000 customers, it gives them an assurance that your product is tried and tested.
3. Client Testimonials are Important:
Showcasing customer testimonials is highly effective for generating trust on your landing page. Testimonials serve as endorsement of the product by other satisfied customers. They are a great way of spreading a word-of-mouth about your product. Testimonials need to be real from real customers. You can ask for endorsements or track your clients for their feedback on the product.
4. Using Social Media Numbers as Proof of Popularity:
The number of people who share your posts or product information on social media is an indicator of interest and trust. Highlight your Facebook likes, twitter followers, YouTube subscribers, Instagram followers and Pinterest Pins. You will not only build trust for your brand but also build a community.
5. Be Consistent Throughout the Landing Page:
Consistency is an important element for an effective landing page. Make sure the offer you are trying to promote is consistent throughout the landing page. If your banner, landing page and destination are not displaying consistent messages, the customers will feel that you have tricked them.
6. Remove Barriers to Valuable Content:
Don’t put unnecessary hurdles in the process of offering your customers what you promised them. For instance, if you are giving away free eBook download, don’t go about asking lengthy personal questions. If you give away something valuable, the conversions will come naturally.
7. Include Contacts and Address:
The problem with online business is that it is devoid of physical human interaction. That is why potential customers view it through the lens of doubt, suspicion. One way to increase confidence is by giving away your contacts and address. That way, you are essentially saying you are a real person who can be contacted and not some faceless scammer hiding behind the computer.
8. Landing Page Should be Easily Scannable:
A website that is littered with so much crap and poorly formatted text will certainly scare the hell out of potential customers. For instance, don’t be over dramatic with your text formatting by including a lot of highlights, bold and underline, ALL CAPS and so on. Moderation is the key. You can pass your message without shouting.
9. Show them that You Care About their Privacy:
Privacy is something that is dear to every person living on the planet. Make sure that you take every measure to protect the privacy of your users. Don’t share your users’ email address, promise not to spam and spare no effort and money to ensure their billing information is secure. Add any information about any 3rd certification you may have. This is for your own good because failure to protect your customer’s privacy can be a potential disaster for your business.
10. Speak Truthfully and be Factual:
If you have to make a bold claim about your product, make sure that it is nothing but the verifiable fact, which can be scientifically proven. Don’t twist an opinion to make it sound like a fact; it may elicit trepidation and result in reputation damage for your business.
11. Don’t be Intrusive When Seeking Personal Information:
Already, many visitors find it difficult to divulge their email addresses and telephone numbers. Now imagine the damage you will be causing to your business by requesting an email address, first and second name, country, street address and phone number whereas all you really need is an email address to send them weekly update. Customers are not only reluctant to offer too much personal information (for their own security and privacy) but they are also very lazy. Imagine filling all those fields and winding up with entering an illegible security code.
12. No Hidden Charges – No Hidden Defects:
If you are selling a product, state all that needs to be stated in terms of price and defects. Knowingly withholding such information is akin to shooting yourself on the leg. Never even think of it. It is better not to sell because the customer felt the product is not good enough than to trick the customer into buying something which is not what is described.
13. Maintain Grammar and Spelling Accuracy:
Spelling errors and grammatical mistakes are the small holes that can sink your business. They may seem so unimportant, yet they are in a real sense. When your conversions rates begin to dwindle without really knowing why, begin to look at the small possibilities. However, most customers will overlook slipups here and there. But that must have a limit. If your copy is riddled with ridiculous grammatical errors and spelling errors that have been made with reckless abandon, be sure people will run away from that incompetency.
14. Add Personality and Human Touch to Your Landing Page:
You are selling to human beings. That is obvious. Therefore, the tone of your landing page should be inviting, calm, conversational and direct. People will become interested if they feel you are likeable and interesting. To create a personable, friendly, relatable, landing page, you need to focus your message on the visitor’s needs and wants. The aim is to endear yourself to your target audience without sounding like a bully.
Hopefully, these will help you to design a landing page that your consumers and potential customers will like and trust. Making them comfortable is the means through which you will be able to convert them. If you miss that bit about trust, there are no conversions for you.
