Here I have just a short review of my research related to search engine optimization, nowadays almost bloggers are doing the same thing which is link building through guest blogging. Almost are paid links, even some companies following the same strategy. But did you ever think a moment, what Google think or stated that kind of link building. In simple words I mean to say what Google says about link building in the sense of guest blogging.
What Google Says About Link Building:
In Google links schemes everything is transparent for everyone.
Google clearly says “Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link” This can negatively impact a site’s ranking in search results.
In summary, if think about usual marketing companies who are offering link building services doing the same thing, which is against Google polices. In the recent year we wrote an article about Rise and fall of guest blogging which reflects the almost same thing.
What is the Bottom Line:
Here Google also described in their link schemes that create high quality content which gains popularity naturally on internet community. Also said that, link are additional points for you, and someone find your content really valuable for their own readers and they link to it. So here Google already put their perceptions and quality guidelines, which users needs to memorize it before go ahead.
Guest blogging is Good but if someone is doing that task only the sake of link building so that doesn’t make sense from Google point of view or a tragic glitch for your site future. Google also said that, if you are not sure about link which your guest blogger put inside their content so simply use Nofollow meta tag with this link. You must read about What is nofollow and dofollow rel attributes.
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