What Are Merge Tags in MailChimp

When we talk about email marketing so we must know about their basic factors as well as latest trends. As we know that MailChimp is one of the popular email marketing service provider and it has a features namely ‘Merge Tags’ to handle content dynamically. If you are not familiar with MailChimp anymore so read our article about What is MailChimp and its features? Let’s come back on topics, when you create a template or email format in your MailChimp account so the basic purpose of this template is looks professional and convey their message properly. Merge tags in MailChimp is an advance functionality in MailChimp which can easily handle your content headache dynamically.

What Are Merge Tags in MailChimp:

Merge tags is one of the core characteristics because each tag keeps as many as queries linked from the list directly. You can see your Merge tag option in your MailChimp account by follow this path List > Choose any List > SettingsList fields and *|MERGE|* tags.

Let me go into depth, let’s suppose if you have 10k subscribers in your MailChimp list so your company assign you a task to launch a campaign, which contains every subscriber name (Full Name) in starting as usual as well as mention each subscriber current living city name in the opening paragraph too. So let’s suppose you have each subscriber full name and city name listed in your MailChimp list already. So how you will implement this strategy, because each subscriber have different name even city name.

What you will do then? One answer is create MailChimp template for each subscribers as usual with their names and city name manually, this way is nightmare for anyone. No one have time to spend couple of days to create MailChimp template with each subscriber information separately.

The another most superior solution is ‘Merge tags’ which can handle your subscriber each listed field dynamically. MailChimp Merge tags allows you to assign a particular merge tag with particular field of column. In simple words, if you have three fields listed already respectively First Name, Last Name and Email Address. So what MailChimp will do, assign a particular tag to each column such as *|FNAME|* for Subscriber First Name same as *|LNAME|* for Subscriber Last name and *|EMAIL|* to show Subscriber Email Address so if you put these tags in your email template so MailChimp will pick all subscriber names directly from a particular column from which this tag belongs. So that is something kind of reference of a particular field. Review the below examples to understand this theory.

Email Template Example with Merge Tags: (Before Rendering)

Hello *|FNAME|* *|LNAME|*,
Hope your are fine today. Your *|EMAIL|* has been confirmed now! If you have any question to us so please let us know feel free. Thank you!

Above Example Preview : (After Rendering Merge Tags)

Hello John Lee,
Hope your are fine today. Your examples@gmail.com has been confirmed now! If you have any question to us so please let us know feel free. Thank you!

So from this way you don’t need to create separate template for each subscriber, only one template will cover all of the subscribers dynamically. I always love to work with Merge tags in MailChimp because it looks professional and saves lots of times even this MailChimp features is available in free plan so small entrepreneurs or bloggers can avail from it. There are no threshold of merge tags in MailChimp and also can create new merge tags in MailChimp with no worries. You can see the MailChimp All Merge Tags Cheat Sheets.

Let us know, if you find this article useful and valuable for your email marketing journey. If you have any question so please join us on our community forum to directly interact with us or can leave your comment below.