How to Make Better Snippets For Search Engine Users

Creating meta description is something needs your creativity because Google uses meta description in their searching algorithms. This article actual purpose to let you know how to make better snippets for search engine users. Let’s go ahead by taking one example if you are a normal internet user. And you are searching for some information on Google so as a normal user so, you will simply type any query or head keyword in Google search bar. The second reaction would be Google give you some of the most relevant results in return.

How to Make Better Snippets For Search Engine Users

How Google find out these are the most relevant queries exist around the internet related to your query or keyword because around the internet there are hundreds of web pages just on a single keyword so how the Google provided results have the proper solutions for which the user are searching. Let’s figure out!

According to the Google official published an article on 2 June 2017, over the past 10 years, they were using DMOZ meta description because it consisted of high-quality content but now as we know that the Dmoz has ended on 17th March 2017 so now Google relying on Webmaster provided description completely.
According to the Google, Google algorithms use two things for the position of the snippet (description) the article content and meta description these both are now playing the significant role in ranking.

If you ask me how the meta description should be? so my answer would be, the meta description is something like your whole article summary it should contain on those factors which you added in your content. You need to write your description precise, relevant to your content and spectacular.
Also, Google reveals in a new statement that meta description has no limit in characters but as we know that search engine every snippet has a particular width so due to that if your snippet is bigger than 160 characters so Google will be automatically truncate the rest of the description.

As well as, NOODP tag is no longer support in search engine snippet if you remove it so that will not impact on your ranking anymore. Because Google is not supporting that one tag even not using that anymore.

As always, if you have any questions so feel free write it below or join us directly on our community forum.

Role of Meta-Descriptions in SEO

In layman’s terms meta-description is the summary of a webpage. These are HTML attributes that contain the explanation of the contents of a web page and are displayed along with the webpage link in search result queries.

Role of Meta-Descriptions in SEO

In a typical search query, more than 20 results pop-out, which could be even more if the user has set otherwise in his settings. Now the link user chooses to click upon depends greatly on the meta-description. It gives reader a preview of what he/she is about to see on a particular page. Therefore, meta-descriptions need to be written with precise knowledge of the subject and in a way that captures the reader’s attention and compels him/her to click on the page.

A Code Sample for Meta-Descriptions:

<head>
 <meta name="description" content="This is an example of a meta description which will show up in search results under the webpage link.">
</head>

What is Optimal Length of a Meta-Description?

It depends on different search engines. Typically, a Meta description should end within 155 characters. More than that and it will not show up in search results.

Meta-description and SEO:

In September 2009, Google announced that neither meta-descriptions nor meta-keywords are a key factor in deciding your SERP ranking. Google uses Meta descriptions only in cases of advanced searches by the user to match Meta tag content and to pull preview snippets on search results page.

Although meta-descriptions are not an integral part of SEO anymore, they still remain a vital part of on-page optimization and have a great impact on the end result viz. traffic.

Good SEO requires that your meta-description contains the keyword you are targeting on your webpage and that it is completed within the prescribed word limit. That’s all.

How to Write the Perfect Meta-Description?

When it comes to meta-descriptions, forget about SEO and start thinking about Click-through. A meta-description is the ad-copy screaming out loud to the reader to click on it! Here are some practices used in Search Engine Optimization in Lebanon to up the ante of your meta-description game.

Keep the Words in Check:

Always keep in check the word limit for maximum impact i.e. 155-160 characters.

It’s an Ad copy:

Meta description is a great tool to steroid up your click-through rates. But this is only possible when it’s written like an Ad copy. In 160 characters you have to creatively use the limited space to both convey your summary and interest reader to follow through. Curiosity is the key when writing Meta descriptions.

Avoid Duplicate Meta-tags:

Each page should have unique meta-tags. A very good way to make sure this happens is by creating a systematic and dynamic approach to make sure that meta-tags are unique and do not repeat.

Never Add quotes:

Google automatically removes any thing that is written in quotes. To prevent your Meta descriptions from being cut-off by Google, avoid using all non-alphanumeric characters.

It’s okay to Not use Meta-Descriptions at all, Sometimes:

Conventional logic will tell you otherwise, but it’s okay sometimes to not use meta-descriptions at all. This is found to be extremely beneficial for pages that are focusing on long-tail keywords. Search engines today are smart enough to find the most relevant thing.

Has a good meta-description helped improved your SEO? Let us know by commenting in the section below.