As we familiar with Seo, we know that guest blogging is not a new but so far most essential part of Seo. This is not an appropriate and satisfactory answer for anyone because if we are giving importance to that aspect so why we are giving? I mean we should elaborate each perspective that the importance of Guest blogging in Seo.
Importance of Guest Blogging in Seo:
Since 2005 and maybe before guest blogging was started and so far we love it due to his proficiency in search engine optimization. Now the prominent arisen question here is that, why we are giving him too much importance so far? Google itself do not like guest blogging link scheme and said on his support guide.
Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link.
So what you can figure out from above statement. Majority of bloggers trying to build numbers of links through paid guest blogging, which can put your site rank down than before. So if Google instructing us to prevent themselves from these kind of links so what is actual purpose of this article writing? Google always guide us utilize external links in your written article but links should be looks like natural not paid or link exchange.
So if your link seems like natural and organic, so that is a plus point for your site rank.
How Link Can be Natural OR Not?
As above we said, your external links should be looks like natural. Let’s suppose if you are writing an article about Microsoft surface review and in which you linked Microsoft surface word with Wikipedia directly or their Microsoft official site product page so this makes sense.
Secondly, you linked your this particular keyword with Huffington post written article or news on this product so this is also makes sense. Because Huffington post is considered the top rank american news aggregator and blog.
Thirdly, if you link this article with a site which domain authority less than 10 and relevancy doesn’t exist among both of them, your site and linked site so that would be considered spamming from search engine perspective. So that kind of link would be considered as paid and exchange, because of their irrelevance and appalling placement or structure.
Google also provide a way from which you can put external links without passing pagerank to another. Simply use nofollow attribute with your each hyperlink. Use the below structure of hyperlink with nofollow attribute.
<a href="http;//www.example.com" rel="nofollow">Example</a>
Precaution is better than quick or unknown experiment. So that is good practice to use nofollow attribute from your links for which you are not sure or do not want to pass your pagerank. Must read what is nofollow and dofollow rel attribute and their detailed discussion on nofollow and dofollow.
Guest blogging is useful and beneficial, if we use it with good faith. Guest blogging helps you to sustain your PageRank in search engine. Hope that article or sharing will give you a better thinking for future that how much importance of guest blogging in Seo have and how to utilize it in good faith.
Let us know, if you have any question regarding guest blogging and their associated aspects. You also can interact with us directly on our community forum or can leave your queries below.