How to Make Better Snippets For Search Engine Users

Creating meta description is something needs your creativity because Google uses meta description in their searching algorithms. This article actual purpose to let you know how to make better snippets for search engine users. Let’s go ahead by taking one example if you are a normal internet user. And you are searching for some information on Google so as a normal user so, you will simply type any query or head keyword in Google search bar. The second reaction would be Google give you some of the most relevant results in return.

How to Make Better Snippets For Search Engine Users

How Google find out these are the most relevant queries exist around the internet related to your query or keyword because around the internet there are hundreds of web pages just on a single keyword so how the Google provided results have the proper solutions for which the user are searching. Let’s figure out!

According to the Google official published an article on 2 June 2017, over the past 10 years, they were using DMOZ meta description because it consisted of high-quality content but now as we know that the Dmoz has ended on 17th March 2017 so now Google relying on Webmaster provided description completely.
According to the Google, Google algorithms use two things for the position of the snippet (description) the article content and meta description these both are now playing the significant role in ranking.

If you ask me how the meta description should be? so my answer would be, the meta description is something like your whole article summary it should contain on those factors which you added in your content. You need to write your description precise, relevant to your content and spectacular.
Also, Google reveals in a new statement that meta description has no limit in characters but as we know that search engine every snippet has a particular width so due to that if your snippet is bigger than 160 characters so Google will be automatically truncate the rest of the description.

As well as, NOODP tag is no longer support in search engine snippet if you remove it so that will not impact on your ranking anymore. Because Google is not supporting that one tag even not using that anymore.

As always, if you have any questions so feel free write it below or join us directly on our community forum.

What is Cornerstone Content in SEO Yoast

Yoast SEO added a new feature which is called cornerstone content. What is cornerstone content in search engine optimization and how it is more important? Basically cornerstone content is not a new algorithm or factor of SEO, it existed before but it was not in front of every beginner person. But Yoast SEO plugin put this in front of every single eye and made it more significant than before.

What is Cornerstone Content in SEO Yoast

What is Cornerstone Content in SEO?

Let me elaborate, cornerstone content are those articles which have higher priority than usual articles. Let’s suppose you wrote an article containing proofs, screenshots, video guide, external websites surveys then content came into shape. This kind of content can be considered as cornerstone content because it has all the things which people need it related to that topic. Cornerstone articles also considered as general articles for primary topics. Cornerstone articles should be described very comprehensively with outlines, images if possible use videos. Experts recommend more than 1000 words content for cornerstone article which makes it more better than regular articles.

In case, if you write a further post on your blog which is nearly related to your primary category of that topic, then you have great opportunity to link this content to cornerstone article. That’s how this can be beneficial. Also, that’s how you are telling to Google or other search engines that your website particular post has more precedence than other ones and Google can rank those higher.

Experts use broad range keywords for cornerstone articles or content. You can say they built first website content foundation via cornerstone articles then built the whole rest of the content on it, means further content marketing.

My Observation:

Cornerstone articles are 10 times beneficial than any regular blog post. One thing you should remember always, all blog post content could never play the role of cornerstone content. Cornerstone articles are special as I stated above.

In case of any questions, you may write it below or can join us directly on our community forum.

Understand Head Terms and Long Tail Keywords

Both head terms and long tail keywords are most prominent type of keyword in search engine, on which you will found so many gossips around internet. But nowhere else, you will not get the most appropriate answer with examples. First let me elaborate both of them separately afterwards I’ll move forward to differ both step by step.

Head Terms Keywords:

Head terms or head keyword are most major or general root of most of the keywords. In simple words, fewer words and concise keywords.

Example 1: USA politics

Example 2: USA news

Example 3: USA sports

Above all three keywords are fewer words and very concise because of short in length those are considered as head term. Because you can make thousands of keywords under those major or behalf on these head keywords.

Remember that time, when you start typing in Google so, in return Google also suggest some major keywords initially.

Understand Head Terms and Long Tail Keywords Image 1

In the above Google instant you can clearly see all keywords are almost head terms.

Long tail Keywords:

Let’s come to long tail keywords after head keywords. Long tail keywords is already proven from its own name, let me elaborate. In simple words, if your keywords greater than three words, so it can be considered as long tail keywords. Somehow it is equal or greater than four words. It could be a complete query typed by any user while searching in search engine.

Example 1: usa latest news on trump

Example 2: usa today sports college football scores

Example 3: us democratic party news today

Example 4: how old do you have to be to run for president of usa

Understand Head Terms and Long Tail Keywords Image 2

Above image shows Google suggestions, which can be considered as long tail keywords because they are long and don’t fall under head keywords.

Head terms vs Long tail Keywords:

Both are good to rank in search engine but here the thing is which works with time instant. So to be honest, rank on head terms is similar like eating watermelon at once which is nearly impossible. But rank your web pages on long tail keywords is something like eating apple which is easy to do.

Conclusion:

Head terms and long tail keywords both are crucial and you need to know about these terms to become a SEO specialist, because these small factors creates a big hype where your destination is exist.

In case of any question use the below comment box or you can join our community form to directly interact with us.

Link Baiting Vs Link Building Difference

You will be well familiar with link building but did you ever heard about link baiting. Link baiting is also a prominent factor of Search engine optimization same like link building. Majority of user has conceptions about link baiting so this article is to let them know, link baiting vs link building and their difference between each other.

Link Baiting Vs Link Building Difference

Link Baiting Vs Link Building:

To be honest there is no comparison between among them because both are crucial and SEO can not be complete without done both. In someone ask you the definition of link baiting so your’s answer should be “Link baiting is an inverse of Link Building” In simple words, link building is a process to built presence on external sites, and for building links we go over-there and start interacting about our brand conversely in link baiting we put the entire strength in our content whereas people come on it and found our content valuable then they linked that article, infographics, slides, videos on their blog or website because they found it useful that’s why they shared or linked this particular page. That’s how link baiting works!

Links Baiting Valuable Sources:

If you look around you, so you will find out so many sites which are describing so many guidance in the shape of infographics, slides from slideshare, informative or custom designed images, audience survey/polls, videos from YouTube even if you need some technical developer side code so you embed the GitHub code on your site to let them know to your users. These are the prominent sources and methods of link baiting. Linking some good and useful content through link, this means that website owner getting good amount of link baiting and then Google trust on that content because of users interest.

In the above video, i explained about link baiting clearly which helps you alot. If your written content is good so your link baiting ratio would be higher and then you don’t need to worry about backlinks people will itself give your page as a reference in their content because at that time they will realize they are reading some useful or informative stuff.

Let us know, what you think about link baiting and link building and how both are playing their roles in Search engine optimization.

Use of Xrumer and Hrefer Good For SEO?

One of my regular blog header asked me question about Xrumer and its usage for SEO. Also I’m a Regular Quora lover because it’s built relationship with the globally audience and a great place for user interactions. I got some guys who was describing Xrumer significance on Quora it makes me scared because Xrumer is totally blackhat SEO tactics. He was saying he is using Xrumer for his whitehat SEO and he is getting good response, when I saw his up-votes so then I realized no one appreciating his answer that is the reflection of truth. Xrumer is a software, a paid software which task is to build hundreds of backlinks just in a few time on blogging sites comments section, discussion boards and much more, I would say that is a spamming certificate not a software.

What Google Says:

Google clearly said, they hate spamming and Google doesn’t allow you paid backlinks. But Xrumer is not about paid backlinks it’s about spreading spamming everywhere which can spoil your site rank even Google can penalize your entire site from search engine.

What Should We Do?

Spamming in terms of backlinks is not a little thing which Google can tolerate. Avoid yourself by doing that also avoid yourself by purchasing that kind of software which offers you to make bunch of backlinks just in a single click. SEO is not about backinks only that is a process, in which we provide optimized user experience with consistency.

Do not buy any kind of software which offers your similar type of services, it’s an open spam call by money hungers.

You can also share your thoughts with us by joining us on our community forum or you can write your thoughts or remarks below.

Dmoz Finally Closed Today March 17

As dmoz stated they are going to close their website on March so today 17 march is the date when dmoz closed permanently. Dmoz presented tribute to their precious editors for their dedication for this project. As of March 17 today, they closed human generated business listening directory for forever. Earlier we published news about Dmoz ending journey in March 2017.

Dmoz Finally Closed Today

Their editor has setup a static mirror at (dmoztools.net). Also they leave a message for  all of the community members on their temporary created homepage that they can still in touch with dmoz community by joining Resource Zone forum.

Dmoz journey finally ended today on 17 March 2017. Next story is that Dmoz said, their user can still interact with us through resource zone community based on famous XenForo forum software. I would love to join this community forum as well.

Now “NOODP” Robot Tag journey is also ended because we were using this to prevent from dmoz description by giving our custom description. I hope everyone should also do that, because this robots tag is also dead with dmoz. I’m very optimistic that Yoast SEO plugin will remove this tag (Noodp) also from their plugin in his next update.

Let us know, your thoughts about dmoz ending. Also what you think where SEO is going after dmoz closing. I would love to hear from your mouth, for more queries regarding Dmoz and SEO you can join our community forum or can write your comment below.

Top 40 SEO Interview Questions For Freshers

Most of the user asked me to reveal SEO interview questions for freshers. I already have wrote an article on that earlier top 10 SEO interview questions but right now I’m going to let you know about SEO interview questions especially for freshers. When you done your SEO course or diploma then you must have desire to do some job or start your online business. That is why, you will think about the interview questions which employers can ask to you while taking interview. These questions will be a great turn for your professional career.

Top 40 SEO Interview Questions For Freshers

SEO Interview Questions For Freshers:

I also had gave so many interviews in multinational companies in past, 4 years before I had no sturdy experience in that domain properly even those questions was a hard challenge for me. The first key of your success is “TO BE CONFIDENT” no matter who is front of you. Majority of candidate lose their confidence at that moment, which is the key part of your interview. So be professional and confident on itself, whether you clear the interview or not that is a second aspect.

Let’s start with questions,

Question 1: What is SEO & How Does it Work?

Question 2: How SEO process works effectively?

Question 3: In which professional domain SEO belongs to?

Question 4: How much time period SEO will take to bring my web page on first page of Google?

Question 5: Can you target or rank up any particular keyword just in a day?

Question 6: Which tools are best and effective for keyword research?

Question 7: Differentiate between Paid and Organic Traffic?

Question 8: How Keyword Selection can be more competitive and effective, Explain?

Question: 9: What kind of content we should write to increase our audience or ranking?

Question 10: What kind of sources can increase link baiting?

Question 11: Differentiate between backlinks and Link baiting?

Question 12: How to optimize web pages slugs?

Question 13: How much slug long should be?

Question 14: Define LSI keywords and its significance in content optimization?

Question 15: How much internal linking is important in SEO and how their process works?

Question 16: Should we make it crawlable categories or not, give proper reason?

Question 17: Should we make it sub pages crawlable like /page/2 OR /page/3 etc. Explain?

Question 18: Should we use NOYDIR tag and what it does?

Question 18: Should we use NOODP tag and what it does?

Question 19: What is Google Knowledge Graph?

Question 20: Why Alt Tag is still more effective, explain with proper reason?

Question 21: How much a normal web page loading speed should be?

Question 22: What methods are playing prominent role to increase web page speed?

Question 23: Why enabling browsing cache is beneficial, Explain?

Question 24: What is breadcrumbs and is it better than URL?

Question 25: How you will determine that those sites are beneficial for backlinks?

Question 26: What Google says about paid links?

Question 27: Why we should do not insert many script before the fold?

Question 28: How much you are familiar with Google Sandbox and how to handle this?

Question 29: How follow links on your blog to external sites can spoil your ranking, Explain?

Question 30: Is it necessary to target keywords in every web page?

Question 31: What is the core part of SEO success, provide your answer just in one word?

Question 32: Why Google Mapping is important and describe the connection between this and SEO?

Question 33: What is the difference between Google Business and Google Map?

Question 34: How Google confirm the business physical presence?

Question 35: How social existence of a company is effective from SEO perspective?

Question 36: Describe top 3 legitimate ways of building backlinks?

Question 37: Primary keywords repetition in a content is good OR Keywords variants usage?

Question 38: How rich snippets is a positive sign for a online business?

Question 39: What things you will do after remove any crawled web page?

Question 40: How much a standard content length should be according to SEO, Explain?

Note: Above you will just find questions not answers because above most questions answers can be change time to time. So we will suggest you to ask above question answers on our community forum.

Let us know, if you find those above questions beneficial for while taking interviews. Candidates and employers btoh can take advantage from those questions. Employers can ask those questions to candidates while taking face to face interviews and candidates can use these questions for interview preparation. For more interactions and queries, please join us through our community forum or can write your comment below.

DMOZ Journey Ending in March 2017

If I’ll say open directory project so the first thinking will come in your mind is DMOZ. Yes exactly, Dmoz declared they are closing in 14 March 2017. Dmoz journey ending in this current month March 14. DMOZ declared this news on their site homepage. DMOZ is owned by AOL and they started their journey in 18 years ago June 1998. That is a sad news because we will lose the world biggest directory ever.

DMOZ Journey Ending in March

DMOZ Journey Ending Date?

According to DMOZ official website, they will close their site on 14 March their statement is given below.

As of Mar 14, 2017 dmoz.org will no longer be available.

Do you know? Yahoo also closed its directory on 14 September 2014 after announcing the closure news.

Now how the NOODP meta tag will exist anymore? Because DMOZ will close soon as they stated above.

NOODP Tag Overview:

We were using NOODP tag to let them know search engine crawler or bots that do not use the open directory project description instead of this use our provided titles and description. Which is considered as a necessary on-page SEO factor.

DMOZ is a popular human generated business listing editor, where you will find multiple categories and inside numerous listed sites with the same or different services. Now human generated listening results will no longer exist after DMOZ. We would definitely miss DMOZ because we worked on it in that long 18 years of time period, even that was the most important factor, which we always added in our SEO plan.

Let us know your thoughts about it and what you think how SEO is changing rapidly?

For more interaction with us you can join our community forum or you can write your thoughts below.

Things You Should Avoid While Making Backlinks

Backlinking is the most popular factor of off-page SEO as far as I saw. Blog commenting, guest blogging, business directories submission and top niche forum sites interaction known as the most prominent methods to create backlinks. But now it is 2017, where search engine is much smarter than your thoughts so if you are thinking the 5 years before all methods will still work with the same strength so you would be wrong absolutely. Google so many changes rapidly in their algorithms after 2012. Today I’ll try to cover up few important things you should avoid while making backlinks.

Things You Should Avoid While Making Backlinks

What Things You Should Avoid While Making Backlinks?

This is a universal truth if you do some bad so you will be punished. By following this same strategy, if you do spam while making backlinks so Google is ready to punish you and they can track your activities much faster than your next move. So let see the what things you should avoid while making backlinks.

Blog Commenting is no more Effective?

As we know that nowadays people still think blog commenting is a great source of backlinks, is it? Absolutely not because those links are nofollow and doesn’t pass any page rank but that can good for traffic perspective but not for ranking so please stop making backlinks through blog comments just for the sake of backlinks. Most of the SEO experts says, excessive blog commenting with your site link put your site in spam box.

Hurry in Forum Signature:

Everyone knows why people turn to community forums, 90% people goes there just for the sake of making backlinks. That thought is absolutely wrong and can ruin your site reputation while making relationship to external sites. Even I received lot of spam message and replies over my community forum, which I can’t tolerate at any cost.

Discussion boards/forums are for interaction and solving problems not for backlinking purpose, you can provide there useful or helpful links whether those links associated to your site or not it doesn’t matter. Every shared or replied content should be useful for the next question asked user, that’s how you can build relationship among your site and forum. Read What Google Says About Link Building?

A good user on forum, should not hurry to set up signature or request to enable signature. Where as I know, around internet no one forum giving you dofollow link which emphasize me to think about it. The only reason is that, they want to built user interaction over there forum but in the same time they will not allow you to put your site link instantly after registration on forum. So your behavior can create a lot of hurdles for you or can make bright side for your site. It’s totally now in your hand.

Excessive Guest Blogging OR Wrong Decisions:

Nowadays everyone heard about that the legitimate way of making backlinks is guest blogging. This thought is 50% wrong from many sides, I know so many people will not agree on my this comment but that is bitter truth.

Why I’m saying all that? Let me elaborate my words, First of all delete the hurry word or sense in your mind and always show your patience while doing anything. Because majority of users, put external sites link in the top or mid of the guest blogging article which reduce the chances of approval of content even if you get approval it creates your bad image in front of site owner or audience. That is human psychology, if you think just about you so next person will never give you importance.

Do you know? why I used that word “Excessive” Because most of the people agreed to do bulk of guest blogging in the same manner. Which is the biggest mistake ever, they will do. Google said, they can easily understand paid links and natural links both very clearly. So why we are putting our tons of efforts to built paid links around the web, whereas, we knows that what would be the end.

Before writing ending lines, I must say create backlinks is not bad approach but it should be in useful content even it should be in correct place on most relevant content. It should be looks like natural even make some sense.

In the end, I would strongly suggest to all of my article readers please keep yourself away from above things and follow the above guidelines. Another case, if you have any question regarding this so please join us on our community forum or you can write your comment below.

Causes Of 404 Not Found Error And Solution

Almost bloggers are aware with 404 not found error. But very few people knows the cause of 404 not found error and solution of this issue. In technical terms, this is a web internal pages missing error. 404 not found error comes when a specified page request doesn’t come back correctly conversely instead of that page, web shows this page is not exist/missing or 404 not error.

Causes Of 404 Not Found Error And Solution

Causes Of 404 Not Found Errors:

In simple words, it comes when the requested page URLs has changed or that page is no longer exist on web page. In these conditions 404 errors generated on websites.

404 Not Found Error Solution:

These can be control by following the few steps, its easy to do.

  • First of all sign up on Google webmaster tools,under the console you can find 404 or other critical internal errors. From where you can get an idea which pages are infected from this issue.
  • Secondly, if you intend to change your any web page URLs so afterwards put the 301 redirection on old URLs. That will redirect the old pages to new URLs automatically so from this way you will not lose any single user traffic which are coming from old URLs wherever you placed in past.

Did 404 Not Found Error Put Impact on SEO Ranking?

Absolutely yes, because its change the user mindset for search engine which the user are using.

Let’s suppose, if a user using your company (Google) services and your company system or mechanism provides a reference or particular web address that holds good information for which you are seeking to get. Afterwards if user come on that specified referred page, which mentioned at the top of the Google search results but in return users sees that this page is no longer exist on this web so user will be angry definitely.

So that is why Google put this error section under webmaster console namely “crawling errors” section. If Google crawler come on your page and if they found that page doesn’t exist so Google bot will note this issue and mention under your webmaster tool. Which is very easy for you to resolve it because it is already detected by Google crawlers.

Let us know if you find this article helpful for your blogging journey. I would be glad if you need any assistance in case of issues. You also can write your comment below or can join our community forum to elaborate your issues there.