Top Tips For Improving Small Business IT Security

The vast majority of businesses these days rely on computer technology. The big problem is, whether you are running a large in-house server or just using a web host, you may be open to security issues. It is vital that you keep your IT systems in lockdown at all times, as the consequences of not doing so can be disastrous.

Top Tips For Improving Small Business IT Security

You only need to look at companies such as Ashley Madison and Sony to see the negative impact it can have on your business. It’s important to remember IT security isn’t just a problem for big corporate entities, either. In fact, as a small business owner, you are more likely to be a target for data thieves and hackers.

You are a target, whether you like it or not. And, if a top hacker tries to get into your system, there will be little you can do. The good news is that these incidents are rare, and big name hackers will rarely target small businesses as they have eyes on a bigger prize. But, less able hackers and data thieves are a significant threat. And, without the right security in place, your systems run the risk of losing everything.

Data breaches can be damaging in a broad variety of ways. You could lose customer data, for example, and leave them open to identity theft – or worse. There are significant issues if you work in a private industry like healthcare or the law, too. It will be a big embarrassment for you to get caught up in a data breach – and your business may not ever recover. Here are some tips that will help you employ the right methods of IT security.

Update:

Software and system updates aren’t just there to give you cool extra features. They are also there to give you protection against the latest malware and viruses. Make sure you are keeping everything in your IT systems up to date, whether it’s a phone operating system or a large server. Yes, it takes time – and a lot of attention to keep on top of things. But, given the many incidents of data breaches occur through outdated systems, you would be wise to keep on top of everything.

Top Tips For Improving Small Business IT Security Update

Invest:

Of course, secure systems cost money. But, see it as an insurance policy if – as they inevitably will – go wrong. Concentrate on getting the right security service for your network. Also, spend time training your staff properly. In fact, given that many safety issues arise from human error, it’s worth investing a lot of time and money into training employees. A click on a dodgy Facebook link, or an automatic download from an email – they all contribute to causing significant problems. Make sure your staff are aware of their responsibilities. Once they get into the habit, being safe online will be as natural as turning the lights out when they leave the building.

Test:

Rigorous testing is an excellent way to ensure your systems are robust enough to cope with hacking and malware. Put a plan in place and assign testing roles to staff – in the IT department, perhaps. You could even send them on a hacking course, which will teach them the best ways of testing your system. There’s an excellent guide to the benefits of hacking course that we sourced from Simplilearn. And, there are plenty of other courses out there to try. If you want to know your enemy, it’s important to know how they think.

Regulate:

Make sure you have a robust IT and online security policy, too. As a small business, it is vital to get buy-in and understanding from all your staff members – perhaps more so than a bigger business. Because of the variety of tasks people will do for you, it means more exposure to potential problems. And, without strong guidelines to follow, there is every chance someone will make a mistake. If everyone is reading from the same hymn sheet, you will see a more secure business.

Encrypt:

Encryption is the term for making all your data unreadable to anyone who isn’t you. And, in many cases, hackers will end up disappointed, even if they do break into your system. That’s not to say that encryption is the perfect solution, as all it takes is access to the encryption key. However, it does make it harder for the vast majority of data thieves out there. It’s an essential line of defense for your business, so make sure you are encrypting all your data and information.

Top Tips For Improving Small Business IT Security Regulate

Check:

Data breaches don’t always come from outside your business. An employee could steal valuable information and sell it on to a third-party. And, security breaches can also occur from lapses in offline security, too. A door open here and an easy access window there can all be appealing to the right person. So, it is essential that you take internal and real world security just as importantly as you do with your IT. There is little point investing a fortune in IT security if people can just pop in from the outside and potter around your offices. Robust policies must be in place with regards to all security matters – or you will find out the consequences.

Mobile:

Mobile devices have been great for all types of businesses from any industry, But, they also cause enormous problems. While your workers, are out and about, accessing your systems remotely, they are open to a lot more threats than they are in the office. Smartphones, laptops, tablets – many businesses allow staff to use their own devices. And, without rigorous security, there is every chance of losing critical data or bringing in viruses and malware.

So, there you have it – as you can see, there are plenty of different ways to improve your small business IT security. We would love to hear from you if you have ever experienced any safety issues with your company. Let us know your thoughts in the comments section below, and feel free to share any tips. Be safe out there, folks!

7 Best Magento Extensions for Your E-Commerce Store

Are you on your way to building your e-commerce store or are you upgrading your e-commerce site to expand your business?

http://i.imgur.com/2Zjz3cU.jpg

Magento, an open source e-commerce software and platform, has won and continues to win the hearts of different online merchants across the world. Its comprehensive and competitive features make it stand out among the other e-commerce platforms.

Magento e-commerce websites are awesome in itself. But, with the variety of Magento extensions you can choose from, you can spice up your e-commerce site even better. Here are seven best Magento extensions to get you started:

Mageworx Instant Cart:

Ratings:                                  5/5

Popularity Score:                  624

Installation:                           $79

Mageworx’s Instant Cart extension makes online shopping through Magento much quicker and easier. It boasts of a Web 2.0 feature and responsive pop-ups that allow addition and removal of products to cart without the boring page reloads. In fact, more than 1,300 Magento e-commerce stores are using this extension in 65 countries worldwide.

With Mageworx’s Instant Cart extension, you will be able to:

  • Add and remove any product to cart without the boring page reloads,
  • Add products to wish list and compare products with AJAX,
  • Edit cart products or update shopping cart through AJAX,
  • Estimate shipping fees using AJAX,
  • Enable or disable extensions for individual stores,
  • Easily customize your layout through CSS,
  • And many more.

Because of Instant Cart extension’s many notable features and free updates, 100% of its reviewers greatly recommend this extension. More than that, you can also count on Mageworx for professional support regarding this extension without any additional charges.

Automatic Related Products:

Ratings:                                   4.9/5

Popularity Score:                   1921

Installation:                             $149

Defining related product suggestions for your customers can significantly increase your e-commerce revenue and sales. aheadWorks’s Automatic Related Products extension can make this task easier for you. Through this extension, you can auto-assign and define rules for specific products and create related product blocks for people who visit your store.

With ahead Works’s Automatic Related Products extension, you can:

  • Customize the visibility of blocks depending on user group,
  • Sort related product blocks according to priority,
  • Sort products in block,
  • Display out-of-stock and non-existent products in block,
  • Predefine block positions,
  • Fully customize rules,
  • And many more.

Although the Automatic Related Products extension isn’t free, many still purchase and recommend this product for its features and the outstanding support that comes with it. This extension is the best choice for cross-selling and cross-promoting your products.

Yotpo Reviews:

Ratings:                                   4.7/5

Popularity Score:                   7296

Installation:                            FREE

Product reviews and customer feedbacks help build up the credibility and trustworthiness of your e-commerce store, thus, drive you more sales. With Yotpo Reviews, you can generate tons of these reviews in a breeze. In fact, over 100,000 e-commerce stores across the world are using Yotpo.

Out of 148 reviewers on Magento’s website, 141 or 95% recommend the Yotpo extension. With Yotpo, you are able to:

  • Make it effortless for your customers to leave feedbacks,
  • Turn your e-commerce site visitors into loyal shoppers,
  • Display reviews anywhere on your site,
  • Connect closer to your customers and visitors,
  • Track and follow the ROI you generated from Yotpo’s features,
  • Better improve your products and services through the reviews,
  • And many more.

Figure out what your customers think about your products and services through Yotpo Reviews. Many online merchants describe Yotpo as a great extension that requires easy installation yet yields good results.

M2E Pro:

Ratings:                                   4.6/5

Popularity Score:                   81511

Installation:                            FREE

To help achieve your e-commerce sales’ full potential, you need your products and services to be visible in marketplaces all over the web. This is where M2E Pro comes into the picture. M2E Pro fully allows the integration of Magento-based systems into marketplaces such as eBay, Amazon, and Rakuten. With M2E, managing multiple sales channels becomes much convenient.

Get listed in major marketplace listings and see your business grow. Here are the specific tasks M2E Pro can fulfill for your e-commerce store:

  • Automate organized stock synchronization across multiple channels,
  • Serve more orders with M2E Pro’s ability to quickly process a huge volume of orders,
  • Increase your product visibility across multiple marketplaces,
  • Simplify the management of your e-commerce business – from products to pricing, orders, and sales,
  • Maximize time and resources with fully automated marketplace listings,
  • Offer remarkable customer service through automated responses to feedbacks,
  • And many more.

If you are looking for an effective multi-channel solutions extension for your e-commerce business, then, M2E Pro is the best choice for you.

WordPress Integration:

Ratings:                                   3.8/5

Popularity Score:                   88839

Installation:                            FREE

FishPig’s WordPress Integration extension helps integrate your WordPress blog with your Magento e-commerce store in a matter of minutes. With this extension, you can harness the benefits of the two most powerful platforms in the web for an improved e-commerce experience. Harnessing the power of these two can give you an edge in the e-commerce industry.

The wonders WordPress Integration extension can do to your business is vast. Here are some of them:

  • No core file modifications required,
  • Magento themes can also be used for your WordPress blog,
  • Keep the same URLs of your existing WordPress blog,
  • Single login from Magento Admin to WordPress Admin,
  • Associate WordPress blog posts with Magento products,
  • Seamlessly integrate your WordPress and Magento accounts,
  • And many more.

Merge the SEO, user-friendly, and information management features of WordPress with Magento’s e-commerce features and rise above your online competitors.

Zendesk:

Ratings:                                   3.4/5

Popularity Score:                   4037

Installation:                            FREE

A remarkable customer service plays a significant contribution to the buying decision of online shoppers, and one way to give them this experience is through the Zendesk extension. Zendesk is designed to deliver only the best customer service and support to your customers and potential buyers. It is the leading customer support extension.

Zendesk extension features comprise of:

  • Single sign-in for Magento Admins,
  • Support tickets creation without having to leave Magento,
  • Compilation of all types of queries in one place,
  • Easy-to-add widgets for your e-commerce site,
  • Relevant support tickets displayed on customer dashboards,
  • Support tickets creation from Contact page requests,
  • And many more.

Even without a huge customer service staff, especially on holiday shopping seasons, you still can provide your customers a great shopping experience with Zendesk’s help.

Canonical URL:

Ratings:                                   3.4/5

Popularity Score:                   258

Installation:                            FREE

A search engine optimized e-commerce site hands you an edge over your close competitors. With the Canonical URL extension, you can change your product URLs to improve their indexing on different search engines. This will surely improve your chances of getting your product found by potential customers and drive more traffic to your e-commerce site.

Get your products visible on various search engines such as Google, Yahoo, and Bing to improve your e-commerce site’s sales opportunities with the Canonical URL extension.

Make the most out of your Magento e-commerce site. Consider the best Magento extensions listed above and see great results in your business!

5 Signs That The App For Your Business Has Failed

Apps are and will continue to be incredibly popular. According to surveys conducted by Statista, as of 2015, there were 1.6 million apps available to users on Android alone. The second largest app store being Apple’s with 1.5 million apps.

5 Signs That The App For Your Business Has Failed

Studies have also shown that with so much choice users often gives an app no more than two chances before they move on. There are a host of reasons why an app could fail which all result in reduced usage, poor levels of adoption and lower revenue from the app. To a large extent many of the pitfalls of app development can be evaded by outsourcing app development to specialized companies that have extensive expertise in this area.

5 Signs that the App For Your Business Has Failed:

1. The app Does Not Meet a Need:

Is there a need in the market for what your app can do? Does the app solve a problem for a customer or user? If your answer to these questions is no, you might be investing in an app that is a failure from the start. Market research to determine whether the app really has a potential audience is critical.

2. A Poor User Interface and Experience:

The experience that a user has in the first 10 seconds is often critical to whether the user decides to stay on and explore the functionality the app has to offer. Does the app launch too slowly? Does your business’ app have low quality images and drab graphics? These aspects and many more determine how convenient (or inconvenient) it is for the user to find/do what it is they are looking for on the app.

3. Users End Up Doing the Testing:

Let’s face it, none of us want to buy a product a find out there are bugs. While users often are willing to put up with a few glitches, having too many come up post app release is a sure shot way of ensuring your users never use your app again.

4. The App is Now Habit:

People tend to use more of the apps that support habits they have created or specific interests. Keep your app on people’s minds by ensuring the problem the app solves is one that users tend to face daily or at least a few times a week. Frequent notifications of new content and other alerts that prompt a user to access the app also help. If the app for your business doesn’t have any of the above characteristics, the chances that your app will fail are higher since users are going to forget that your app exists.

5. Poor Functionality:

Every app is (or at least should be) built for a purpose. And this purpose should be evident to a potential user. When a user installs the app and opens it for the first time, but can’t figure out where and/or how to access the main functionality, this is bound to negatively impact app adoption.

Creating an app today is complex and getting the entire recipe right is the key to ensure the app for your business does not fail and keeping these 5 points in mind should help you along the way. With app development being a considerably specialized domain, outsourcing app development will help to ensure the right people with the right skills are on the job minimizing trial and error to get your app just right.

Yoast SEO 3.2 Quick Review

Today I saw a notification after logged into my WordPress backend, which was update Your Yoast Seo into 3.2 version. Recently we wrote an article on Yoast 3.1 features review. This Yoast 3.2 version comes with more improvements and more bugs has been resolved in this version according to their team. In this quick guide,  we will our Yoast Seo 3.2 quick review for readers better understanding how they can get benefit with it in their blogging journey.

Yoast SEO 3.2 Quick Review:

I simply analyze those features which they highlighted but few are most appreciable. Let me elaborate each one of them.

New Help Center:

Yoast team stick a new help center bar under the General section for user convenience or better guidance. In which they give a short tour of their new added features in current running Yoast Seo version.

Yoast SEO 3.2 Quick Review New Help Center

Premium: Social Previews:

This feature was not available in previous version but now you can avail with it. But only those people can avail benefit with it who paid for that plugin or using premium version of this plugin. Free users can’t utilize that feature, which is probably sad especially for many readers who can not bear this expense. Through this feature, you can easily see your web pages previews in social media sites such as Facebook and Twitter.

Yoast SEO 3.2 Quick Review Social Previews

Improved Inline Help:

Yoast this time added a magnificent feature, which can help you if you are in trouble. Let’s suppose if you do not understanding about few fields such as focus keyword, Meta title and description etc so there you will find a question mark help button, after press it you can see Yoast written article link on that matter or particular fields. Thus you can go ahead and can easily analyze those feature significance.

Yoast SEO 3.2 Quick Review Inline Help

Exclude Google Plus Social:

In this version Yoast Seo 3.2, they exclude Google plus social tab because metadata conflictions with Facebook, which caused many issues. Google also were using Facebook meta data so that extend in this feature with definitely help you on both sides.

Removed NOYDIR:

As we know that Yahoo directory has been closed and no longer exist. And Yoast team is sure about that Yahoo directory will not come back again. That is why, they removed this NOYDIR tag from this plugin. Must read What are the Noodp and Noydir Meta tags.

Let us know, if you found this article useful and  valuable for your Seo training. If you have any question related to this article or Yoast Seo plugin so we always respect readers feedback. You also can join our community forum for your Q/A or can comment under this article.

Keeping Your Work Place Fresh and Stimulating

When you first start a job, or when you’ve moved your business to a new office, there’s a certain special feeling that’s difficult to recapture. It’s a stimulating “freshness” that comes with beginning something new and exciting. With being in a fresh and new environment. That sensation can be a really satisfying one that spurns you to do some really great work. As any savvy business owner must know by now, the environment in which your employee works in fundamental in getting them into a good mindset. And a good mindset helps them be more efficient and productive.

Keeping Your Work Place Fresh and Stimulating

But most offices don’t really get updated that often. Check out an old photo of your office, perhaps one from a few years ago. Look at your office now. The chances are that not much has changed at all. Maybe some new faces are around. Maybe some old ones have gone. But the people still there? They’ve been working in the same old office for quite some time now. Here are some tips for getting your office feeling fresh and stimulating more often.

Are You Sure You Don’t Just Need a New Office?

Before we start making suggestions for your current office, here’s something you should consider. Is it time to move into a new office? If you’re feeling your current office isn’t quite stimulating enough, then you should figure out why exactly that is. Are there things falling apart? Is the building out in the middle of nowhere, so people are a little tired from travel when they arrive in the morning? With all that staff expansion, is it not as spacious as it used to be?

Keeping Your Work Place Fresh and Stimulating New Office

If people aren’t happy with the office for reasons like this, then it might be better to start looking into a new office entirely. Somewhere deeper in the city with more convenient transportation. Maybe in a cooler, more modern building. Make you know how to change your registered office address so you don’t get into trouble with your clients or the government!

Keep it Clean and Fresh:

Most offices these days hire cleaners to come in after hours and have a tidy up. But there’s a lot that contributes to the feeling of cleanliness and freshness that those cleaners probably won’t be dealing with.

Keeping Your Work Place Fresh and Stimulating

They’re probably vacuuming the floors, especially if you have carpet in your office. But what about the dust that’s been building up in your computers? Open up your computer and look around the fans. That dust build up means your computers will be expelling hot, dusty air into the office all day. Get that cleaned up! You should also ensure employees are able to open windows so they can get some fresh air in there. (If you can call city air “fresh”.)

Keep it Interesting:

Are your office walls still that off-white colour they were when you first bought the place? Well, I’m not going to suggest painting them in a different colour. Weird colours on office walls can sometimes be quite distracting, though this depends on the mindset of your employees. But how much less white are those walls these days?

Keeping Your Work Place Fresh and Stimulating Keep it interesting

Run a damp cloth over the walls to see if that off-white isn’t actually a dusty, dirty white. Get those walls cleaned or, better yet, repainted white! Once that’s done, get art hanging up all around the office. The great thing about this is that you can change up the art every few weeks to keep the images from getting stale!

Tips And Tricks To Get Your Business Off To A Great Start

When starting a business, you want to make sure it gets off to a great start. Starting as you mean to go on is the best way to build up momentum and start a successful business. Take a look at these tips and tricks to help you:

Find A Business Partner:

You don’t have to have a business partner to start a business, but it’ll certainly help you to get off to the best start. As long as you choose the right business partner who has similar views for the future as you do, you’ll have the best chance of success. Having a business partner means you have somebody to brainstorm and share ideas with. Plus you’re sharing the risk of starting a business with somebody else.

Tips And Tricks To Get Your Business Off To A Great Start

Automate Where Possible:

Automating your business where possible will help you get into a good routine where you spend the most time doing what you’re good at. You don’t want to waste time on boring, monotonous tasks that could be completed with software, and neither do your staff. Look into different software options to see what could help you get things done quicker and more effectively. You might be surprised at what is available.

Find The Best Business Premises:

When it comes to getting your business off to the best start, it’s all about location, location, location. You need a location both your employees and clients can get to. You need a location that you can work in comfortably. A location that fits your business. Make sure you take your time searching for the right place to set up. It’s important you can afford it and it has everything you need too, like a good internet connection. Consider all this as you search for the right place.

Tips And Tricks To Get Your Business Off To A Great Start

Gather Enough Money Together:

You need money to start a business, there are no two ways about it. Gather enough money together by speaking to people who could invest in your business, or even look at peer to peer lending. It all depends on how much money you need. Flexible term business loans could be worth looking into.

Build Up A Good Reputation:

Building a good reputation right from the start is the best way to make sure your business does well. People listen to other people. If one person has a bad experience with you, more people will find out about it. You can’t please everybody, so it’s very important you work as hard as you can to make your customers happy. If a problem does arise, do what you can to resolve it.

Focus On Building Your Brand:

Building your brand to create something people want to work with over and over is a good idea. You can do this by creating a brand personality and voice. You can also make sure you’re active on social media, interacting with clients where possible. There are lots of things you can do. The stronger your brand, the better your business will thrive!

Get your business off to a great start with these tips!

WordPress 4.5 Features Review

Yesterday 13 April 2016, when I logged into my KnowledgeIDea WordPress backend so I found a notification. WordPress 4.5 is available now, please update your WordPress version. This time WordPress comes with newly impressive features which can save your time and can put efficiency in your blogging lifestyle. Here we’re going to represent WordPress 4.5 features review in a short time period. Which can definitely help you to build your enthusiasm for new WordPress characteristics.

WordPress 4.5 Features Review:

Yesterday WordPress 4.5 were released with additional creative properties. WordPress 4.5 version comes with new editing and customization improvements. Recently WordPress 4.3 Introduce New Features and now that one in a short time period is a great achievement for WordPress organization. Because they are adding new features continuously in their own platform to keep updated their users in every minute. So let’s see the WordPress 4.5 features review for better understanding.

Inline Linking:

Now user can easily grab any piece of content on which they want to put hyperlink. Then simply search any website internal post and link them with your current article. No need to go with pop up, but this pop up option is still exist there with setting icon so dual ways are comfortable depends on your usage style.

WordPress 4.5 Feature Review Inline Linking

Formatting Shortcuts:

This time WordPress 4.5 comes with two new shortcuts one is supported to preformatted content and secondly supported to horizontal line above or below the content. Now simply enclosed your content in Acute symbol (`) to put your content in preformatted style. Secondly, write three dashes (—) in sequence to put horizontal line anywhere where you like to put it.

WordPress 4.5 Feature Review Formatting Shortcuts

Live Responsive Preview:

Now every WordPress user is able to see that his website layout is compatible with tablet or mobile devices. It is responsive layout or not because responsive website is also become the part of Seo core ranking factors in 2016. You can watch this splendid feature in your WordPress customizer.

WordPress 4.5 Feature Review Live Responsive Preview

Custom Logos:

Now default WordPress 4.5 have an option for business or brand custom logos in their customizer identity section. Simply now you can upload or select your custom logos from media library or also can resize it according to your requirements. Twenty fifteen and twenty sixteen have been updated with this new feature which will be appeared in your WordPress customizer where you also can setup or customize it comfortably.

WordPress 4.5 Feature Review Custom Logos

Above mentioned changes has occurred in WordPress 4.5 version. If you already updated your version so that means you are avail benefits from these features.

Let us know, if you find this article useful and valuable for your WordPress journey. If you have any question regarding this update or have any different query so must notify us through our community forum or can comment under this article.

Things to Check on a Successful PSD to WordPress Converted Site

Turning a design into functional WordPress theme is no simple feat. Checking the converted theme to make sure you got your money’s worth is just as tricky. Even if the converted theme is ‘pixel-perfect’, there’s no guarantee of what you’ll end up with under the hood.

Things to Check on a Successful PSD to WordPress Converted Site

In this post, I’ll highlight some ways you can get a good measure of the end product of a PSD to WordPress theme conversion process. This will also help you determine how experienced your conversion service provider/developer is.

W3C Validation:

Theme looks great, but that’s to be expected. You designed it. But how well does it work?

This is where the free W3C markup validator comes in.

Enter the URI or upload the theme files and click ‘Check’. The tool will run diagnostics and give you a comprehensive report on errors and total execution time (loading time).

You need to test and validate your site’s HTML on W3C standards for smooth, error-free experience.

SEO and Performance:

Yes, you can test how your markup can add to (or detract from) your SEO efforts.

Head to Schema.org Validator to find out if your theme’s markup follows Schema best practices and make sure that search bots can understand and sort through it easily. This helps you achieve higher rankings.

Things to Check on a Successful PSD to WordPress Converted Site SEO Performance

To check your theme for loading speed, head to (ThemeCheck.org) and upload the .zip folder you received from the developer. You’ll be scored out of 100.

Responsive:

Your WordPress Themes should be able to adapt to device dimensions without compromising quality, functionality, or performance. Ask for a theme demo, and check the URL on a tool like Screenfly to test how the theme behaves on different device dimensions.

Things to Check on a Successful PSD to WordPress Converted Site Responsive Design

Cross-Browser Compatible:

A good way to ensure maximum reach is to make sure that your theme can work on multiple browsers.

You can check your developers PSD to WordPress conversion work. Go to BrowserCheck.org and test the same demo URL you received previously for cross-browser compatibility. Make sure to tick the browsers and their versions which are most widely used by your audience.

Summing Up:

Unfortunately, there’s no real way to test compatibility with plugins and widgets, so you’ll have to specify the plugins you use to your PSD to WordPress Company beforehand.  If you receive free support or money-back guarantee, that’s even better.

Role of Meta-Descriptions in SEO

In layman’s terms meta-description is the summary of a webpage. These are HTML attributes that contain the explanation of the contents of a web page and are displayed along with the webpage link in search result queries.

Role of Meta-Descriptions in SEO

In a typical search query, more than 20 results pop-out, which could be even more if the user has set otherwise in his settings. Now the link user chooses to click upon depends greatly on the meta-description. It gives reader a preview of what he/she is about to see on a particular page. Therefore, meta-descriptions need to be written with precise knowledge of the subject and in a way that captures the reader’s attention and compels him/her to click on the page.

A Code Sample for Meta-Descriptions:

<head>
 <meta name="description" content="This is an example of a meta description which will show up in search results under the webpage link.">
</head>

What is Optimal Length of a Meta-Description?

It depends on different search engines. Typically, a Meta description should end within 155 characters. More than that and it will not show up in search results.

Meta-description and SEO:

In September 2009, Google announced that neither meta-descriptions nor meta-keywords are a key factor in deciding your SERP ranking. Google uses Meta descriptions only in cases of advanced searches by the user to match Meta tag content and to pull preview snippets on search results page.

Although meta-descriptions are not an integral part of SEO anymore, they still remain a vital part of on-page optimization and have a great impact on the end result viz. traffic.

Good SEO requires that your meta-description contains the keyword you are targeting on your webpage and that it is completed within the prescribed word limit. That’s all.

How to Write the Perfect Meta-Description?

When it comes to meta-descriptions, forget about SEO and start thinking about Click-through. A meta-description is the ad-copy screaming out loud to the reader to click on it! Here are some practices used in Search Engine Optimization in Lebanon to up the ante of your meta-description game.

Keep the Words in Check:

Always keep in check the word limit for maximum impact i.e. 155-160 characters.

It’s an Ad copy:

Meta description is a great tool to steroid up your click-through rates. But this is only possible when it’s written like an Ad copy. In 160 characters you have to creatively use the limited space to both convey your summary and interest reader to follow through. Curiosity is the key when writing Meta descriptions.

Avoid Duplicate Meta-tags:

Each page should have unique meta-tags. A very good way to make sure this happens is by creating a systematic and dynamic approach to make sure that meta-tags are unique and do not repeat.

Never Add quotes:

Google automatically removes any thing that is written in quotes. To prevent your Meta descriptions from being cut-off by Google, avoid using all non-alphanumeric characters.

It’s okay to Not use Meta-Descriptions at all, Sometimes:

Conventional logic will tell you otherwise, but it’s okay sometimes to not use meta-descriptions at all. This is found to be extremely beneficial for pages that are focusing on long-tail keywords. Search engines today are smart enough to find the most relevant thing.

Has a good meta-description helped improved your SEO? Let us know by commenting in the section below.

Got Banned by Adsense? Here’s Your Solution – Kajamba

Are you looking to monetize your blog, nut the Adsense ad serving has been blocked on your website? If yes then Kajamba– the best high CPM network has come up with a great solution for you. Kajamba is one of the smartest ad CPM ad networks that provide you with a wide range of ad formats to monetize your blog perfectly. If you join Kajamba as a publisher then stay reassured to earn huge profit. None of the ad network is perfect as there is no guarantee of getting the expected number of clicks. But Kajamba still ensures that you get a high conversion rate through its CPM ads. Let us discuss about Kajamba ad network in detail.

Got Banned by Adsense Here Your Solution Kajamba

Kajamba – The Know How:

A group of well experienced media experts having 15 years of experience led the foundations of Kajamba Advertisement CPM network. It has become the widely accepted CPM network in the world which charges almost negligible commission fee which it gets from the advertisers. Most of the revenue is distributed to the publishers. One of the overwhelming things about Kajamba is that it deals directly with all its advertisers. This makes sure that you money is not consumed by third-party sites of brokers. Kajamba works best to improve your earnings significantly.

Top Notable Features of Kajamba Ad Network:

Some of the most overwhelming features of Kajamba Ad Network have discussed here. These features are bonus for the websites on which Adsense ad serving has been blocked. Go through these overwhelming features of Kajamba and learn the best features provided by Kajamba.

Top Notable Features of Kajamba Ad Network

Simple Sign-Up Option & Implementation:

You can sign up with Kajamba in less than a minute. It is just too easy. The instant approval policy of Kajamba ensures that the ads start running within minutes as soon as you place the ad code on the blog. Its dashboard has different options to provide easy navigation. The best thing in Kajamba’s dashboard is that it shows the real-time stats. You can generate different ad codes having different ad formats and sizes through the dashboard.

Simple Sign-Up Option & Implementation

History Based Ads:

So, if your Adsense account has been disabled and you worry about the conversion rate then you need not to worry. Kajamba ads will ensure that you get high conversion rates on the advertisement through its history based ads. Just like Google Adsense, Kajamba also provides history based ads that contribute significantly in improving the conversion rate or CTR.

Different Ad Formats & Styles:

Kajamba provides you with different ad formats so that you can optimize your blog for earnings. The ad formats can be selected on the basis of blog content, type of users and their locations, or through the behavior of audience. The ad styles available with Kajamba are:

  • Banner Ad
  • Footer Ad
  • Pop-Under Pop-Up Ads
  • Slider Ad: OnVideo Ad
  • Pusher
  • LightBox
  • Notification Bar
  • Video Ads

These ads are available in different sizes and different styles. You can even embed the ad code in the video players as well as DailyMotion or YouTube video. The best thing is that these ad codes are Adsense friendly.

Higher CPM Rates:

If you are a blogger then you can’t ask for more from Kajamba. Kajamba pays the maximum amount of money as paid by the advertiser to the publisher keeping negligible amount of commission. This is the reason why you get higher CPM rates as compared to other CPM networks. Though, these CPM rates vary according to the interest, location and search type of users.

Referral Program:

Affiliate marketing is the term that is heard by every blogger. Kajamba referral program gives you an opportunity to earn extra bit of money by referring others. Once any publisher joins Kajamba through your referral then you can make up to $150 for one referral. Moreover, you get 25 percent commission from earnings of your referral for a year. Kajamba Referral program is the best referral program for any blogger.

Timely Payments:

You may get stuck up with many ad networks that delay the payments, but this is not the case with Kajamba. It never delays the payments of any publisher. NET30 is the default payment model used by Kajamba which means every user receives the payment after 30 days. The payments can be done through Payoneer, wire transfer or even through PayPal. The payment will only be processed once it reaches the payment threshold.

Minimal Threshold for Payments:

If you wish to receive payments in your PayPal or Payoneer accounts then you can ask for the payment once you reach $5 or above amount. The payments will be initiated directly into your Payoneer or PayPal account. For wire transfer payments, the payment threshold must be $300 or above.

Final Say:

So, you need not to worry if Google Adsense ad serving has been stopped on your blog. There are many more ad networks that will be happy to monetize your blog. One of those ad networks is Kajamba. It offers the best eCPM rates to the publishers and the users can get their account approved instantly. There is no minimum traffic requirement to apply for Kajamba CPM ads. If you are looking to monetize your blog with CPM ads after banned Google Adsense on your site then Kajamba ads can be the best option to go with.